BLUR BLUR LA

Just about an hour ago, I was at an ESSO petrol station somewhere in Cheras
filling up my petrol tank and this caught my eyes

Click the pix to enlarge

Read those lines just below the big wordings ON THE RUN..
It says: Turn your Smiles Points into instant savings inside!

What the hell does it mean? Honestly, I really don't understand, maybe
I'm getting old or my English is not on par, but rather confused here
especially with the last word "inside"
Usually you don't expect this kinda pening kepala English coming from a
large business organisation like ESSO.
Perhaps the people in ESSO could do some clarifications.

Thank you.